Job search: how to apply effectively?

Are you looking for a new job or taking your first steps in the job market? To boost your chances of getting noticed by recruiters and landing a job, a few steps are essential. Of course, your mind instantly goes to your CV and cover letter. Indispensable, sure, but not enough on their own to get a job interview. Discover our 8 tips to optimize your job search and apply effectively.

1. Define your priorities and goals

Before diving headfirst into the flood of job postings overwhelming the internet and social media, define your career project and take stock of your experience. Ask yourself the right questions: what do you want to do? In which location? What are your skills, strengths, and resources? Conversely, do you have limits, or are there non-negotiable points for you?

The picture must be completely clear to you. Perhaps now is the time to undertake a skills assessment?

2. Create a high-quality application

Revamp your CV completely

Only then should you write your CV. Our advice: start with a clean slate! This will prevent you from being influenced by outdated phrasing or experience. To write a great CV, tailor it to the sector you are applying for with the right title (desired position or job posting title). Keep your target clear!

Write a cover letter that is guaranteed to be read

The same goes for the cover letter. Remember the golden rule: one application = one customized cover letter.

This unique, tailored letter is a great way to show the recruiter that you are genuinely interested in the position and their company.

To maximize your chances, write your letter using the same vocabulary as the recruiter. Highlight your value so you stand out, while remaining professional. At the end of the letter, engage the recruiter and anticipate the interview.

At the same time, don't forget the essentials:

• a direct, plain, and readable style;
• flawless spelling;
• no repetition of your CV: use this opportunity to expand on your vision of the role and your soft skills in your letter.

3. Be visible

The internet is one of the main talent pools for recruiters. Being visible online is therefore vital:

• to access the hidden job market and unadvertised vacancies;
• to give recruiters the opportunity to verify information about you via Google, LinkedIn, etc.

So, post your CV on general job boards as well as specialized sites, update your LinkedIn profile, maintain your social media presence, and engage on the social channels of your target companies.

4. Be reachable

It may seem obvious, but it's always worth repeating: you need to be easy to reach through every channel.

Have a functional (and professional) email address—avoid quirky handles. Check it regularly or set it up to notify you of job alerts directly on your phone.

Make sure your phone is turned on all day. If that's not possible, set up a voicemail message clearly stating your first and last name. And call back without delay!

5. Find the ideal job offer

Active monitoring is essential to find the job offer that matches your profile perfectly. To make sure you don't miss anything, register on job boards and job platforms specifying precise criteria; browse the "Careers" pages of companies you are interested in. They sometimes post their announcements exclusively on their own sites.

And what if you find a job offer that is almost perfect? Pay close attention to how the posting is written. Do you see "essential", "required", etc., but don't have the requested skills? Don't waste your time.

Conversely, "would be a plus", "desirable", etc. indicate that these skills are not mandatory. Go for it!

6. Make a good impression and capture attention in interviews

Has all this preparation paid off with a job interview? Well done! To capture the recruiter's attention, follow a few key rules:

• wear appropriate attire;
• arrive on time;
• stay calm and smile;
• ask relevant questions that confirm your interest in the position;
• make a good exit and dare to send a thank-you email the day after the interview;
• and above all, be yourself!

7. Follow up without being pushy

The ultimate step of a good application is the follow-up! However, that doesn't mean calling back every 2 days to check if you got the job.

Did you send a speculative application or respond to a job posting, but received no answer? Follow up by email or phone within the following week to confirm your application was received.

Has the recruiter acknowledged receipt of your application, but is taking time to offer you an interview? Follow up within 8 to 10 days to show your motivation.

Finally, did you attend an interview and are now waiting for feedback? If the recruiter gave you a timeline at the end of your meeting, respect it! Simply send an email within 2 days to thank them for their time. Otherwise, following up within 10 days while reiterating your interest is reasonable.

8. Keep track of your applications

Ultimately, to apply effectively, you need to be organized! Keep an up-to-date list of the companies you have contacted to properly manage your applications and follow-ups.

Depending on the sector and season, finding a job can take time: don't give in to discouragement! If a company turns down your application, try to find out why. Maintain a positive and proactive approach.

Finally, feel free to reach out to your Actual advisor: they will give you the advice and tools you need to enhance your employability.