--- title: "Custom training designed to make skills stick | Actual group" description: "We design custom training programs built around your daily tools and challenges. Measure real, observable change at 3 and 12 months." canonical_url: "https://www.actualgroup.com/en/companies/needs/formations-sur-mesure" locale: en meta: "og:description": "We design custom training programs built around your daily tools and challenges. Measure real, observable change at 3 and 12 months." "og:title": "Custom training designed to make skills stick" --- # **Tailor-made training: if the course doesn't exist yet, we design it for you.** **Management, sales, customer relations, soft skills, coaching, regulatory compliance: programs designed around your professions, your tools and your challenges, with one obsession: ensuring skills stick, and impact is measured.** [**Contact us**](https://www.actualgroup.com/entreprises/contact) **+32 000 entreprises font déjà confiance à Actual** ![La Poste](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-la-poste.webp)![Renault](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-renault.png)![Carrefour](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-carrefour.png)![Orange](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-orange.webp)![Intermarché](https://www.actualgroup.com/_ipx/h_32&q_75/logointermarche.svg)![Leclerc](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-leclerc.webp)![Valeo](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-valeo.webp)![Id Logistics](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-id-logistics.webp)![All](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/all-logo.png) ![La Poste](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-la-poste.webp)![Renault](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-renault.png)![Carrefour](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-carrefour.png)![Orange](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-orange.webp)![Intermarché](https://www.actualgroup.com/_ipx/h_32&q_75/logointermarche.svg)![Leclerc](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-leclerc.webp)![Valeo](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-valeo.webp)![Id Logistics](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-id-logistics.webp)![All](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/all-logo.png) ![La Poste](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-la-poste.webp)![Renault](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-renault.png)![Carrefour](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-carrefour.png)![Orange](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-orange.webp)![Intermarché](https://www.actualgroup.com/_ipx/h_32&q_75/logointermarche.svg)![Leclerc](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-leclerc.webp)![Valeo](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-valeo.webp)![Id Logistics](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-id-logistics.webp)![All](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/all-logo.png) ![La Poste](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-la-poste.webp)![Renault](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-renault.png)![Carrefour](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-carrefour.png)![Orange](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-orange.webp)![Intermarché](https://www.actualgroup.com/_ipx/h_32&q_75/logointermarche.svg)![Leclerc](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-leclerc.webp)![Valeo](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-valeo.webp)![Id Logistics](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/logo-id-logistics.webp)![All](https://www.actualgroup.com/_ipx/h_32&f_webp&q_75/all-logo.png) ![Deux professionnels échangent au bureau lors d'un bilan de compétences.](https://www.actualgroup.com/_ipx/w_1280&f_webp&q_75/https://natural-captain-d84c893901.media.strapiapp.com/bilan_de_competences_l_essentiel_en_7_questions_bea3d42c56.jpg) ## **The real challenge isn't training. It's making it stick.** You know the drill: catalog training, decent slides, polite feedback forms, and three weeks later, back on the ground, nothing has changed. It's not that your teams are resistant to change. It's that top-down training doesn't transform anyone. Add to this that your challenges are like no one else's: your offers, your tools, your culture, your clients. A standard course trains for the market average, and the market average doesn't work for you. Our response is built on two principles: designing custom solutions based on your real-world professions, and training rather than presenting (role-playing, involving managers, long-term follow-up, measured impact). Because a skill that doesn't stick was never truly acquired. [Contact us](https://www.actualgroup.com/en/entreprises/contact) **15 years** working alongside major corporations & public sector players **40** certified coaches, 150 hours of minimum practice **M+3 / M+12** long-term impact measured, not just immediate feedback **1** integrated digital factory: built-in custom design ## **4 situations where custom training is a must** [Contact us](https://www.actualgroup.com/en/entreprises/contact) **Specificity** ### **My challenges don't fit into any catalog** Your processes, your offers, your managerial culture: what makes you unique deserves better than a generic module. The training course is designed starting with who you are, not the other way around. **Retention** ### **Training sessions come and go, but nothing changes on the ground** Transmitted knowledge is not an acquired reflex. Training, role-play, manager involvement, follow-up: our method aims for observable change and verifies it. **Large-scale deployment** ### **I need to get hundreds of managers or salespeople on board.** Harmonizing the practices of an entire network without dumbing things down: this is a project, not a single session. Instructional design, management, human and digital methods. Customization handles high volume. **Practical regulatory training** ### **Even my mandatory training could actually be useful.** Banking, insurance, real estate: compliance hours are mandatory, boredom isn't. Lively regulatory training embeds professional habits that ensure quality advice. The box is checked, and what's more, it's actually useful. ## **Six areas where we design your courses.** ### **Management** Culture and values, managerial innovation, the pleasure of managing, individual and collective performance, manager-recruiter: helping your managers grow so they no longer think small. ### **Sales & commercial efficiency** Standardizing practices, increasing efficiency, retaining and expanding the portfolio: sales teams trained on your real offers and purchase journeys. ### **Customer relations & public service relations** Customer culture, omnichanel approach, managing difficult situations and uncivil behavior: transforming every interaction into a positive experience, in both the private and public sectors. ### **Soft skills** Emotional intelligence, communication, organization, creativity, self-development: the skills that make your teams agile and will still be relevant fifteen years from now. ### **Corporate coaching** Individual, team or organizational: certified coaches to unlock potential, unite teams, and support transitions. Confidential framework, structured method, contractualized objectives. ### **Regulatory banking, insurance & real estate** Initial onboarding training and mandatory continuous hours: standardized content, non-standardized pedagogy. ### **The learner experience** The right learning mix for each audience: customization, peer learning, digital and in-person formats. An engaged learner learns; a spectator learner waits for the break. ### **Taking action.** Role-playing, repeated practice, N+1 managers onboarded into the program, long-term follow-up. Reflexes are acquired by doing, never by listening. ### **Expertise** Designers and trainers who master your environments and professions, with professional standards as a foundation. Customization begins with truly understanding what your teams do. ### **Measuring the impact** KPIs defined upfront, skills assessed before and after, impact measured immediately and then after 3 and 12 months. Training is an investment: we prove your return. ![Un professionnel à lunettes échange avec un collègue lors d'un entretien de travail.](https://www.actualgroup.com/_ipx/w_1280&f_webp&q_75/https://natural-captain-d84c893901.media.strapiapp.com/image_article_blog_1000_x_600_px_59_51e8852eba_622d2db285.png) ## **Real-life example: insurance compliance, played out as a trial** Rather than a top-down module on insurance obligations, an immersive setup: "The Trial". A team of litigious policyholders, a team of disputed insurers, pleadings before a mediator. The result: an emotional experience, a true understanding of the risks on both sides of the contract, and compliance integrated for the long term, because you don't forget what you have pleaded. **That's what turning an obligation into a skill is all about: the content remains standardized, the experience does not.** [Contact us](https://www.actualgroup.com/en/entreprises/contact) **FAQ** ## **The questions you are asking yourself. And our honest answers.** [**Contact us **](https://www.actualgroup.com/en/entreprises/contact) At registration, yes, more expensive than a catalogue. In the end, it's the opposite: generic training forgotten in three weeks is the most expensive of all, whatever the price. Tailor-made is judged on the cost per anchored skill, and that's precisely what our impact measurement allows you to calculate. No, it's a profession with the right tools. Dedicated instructional designers, an integrated digital factory, structured co-construction with your teams: the design progresses quickly because it is industrialised, and the programme remains unique because it starts from your frameworks. Because nothing is left to goodwill: line managers are onboarded right from the design phase, practice is integrated into the programme, and the impact is measured at 3 and then 12 months. If a lever doesn't work, we see it and correct it. That's the difference between hoping and steering. ## **Is your need a little different?** Existing job-specific and certifying programmes: that is professional training. Regulatory safety skills (CACES, accreditations...): these are certificates & accreditations. Supporting transformation beyond training: that is HR strategy & transformation. [Professional training](https://www.actualgroup.com/en/companies/needs/formation-professionnelle) [Certificates & accreditations](https://www.actualgroup.com/en/companies/needs/certificats-habilitations) [HR strategy & transformation](https://www.actualgroup.com/en/companies/needs/strategie-transformation-rh) ## We don't train to tick boxes. We train to change practices. **And the difference can be measured. At 3 months, then at 12.** Training that is forgotten is an expense. A skill that takes root is an investment. Our entire method lies in this difference: designing from your professions, training rather than lecturing, onboarding managers, measuring what changes. Your teams deserve training that lives up to what is asked of them. So do you. [Contact us](https://www.actualgroup.com/en/entreprises/contact) **Let's talk about your needs** Meet our teams [Speak to an expert](https://www.actualgroup.com/en/entreprises/contact) ## Sitemap See the full [sitemap](/sitemap.md) for all pages.